Last updated: September 13, 2026
BuddyLabs ("we", "us", or "our") operates the Breathe mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your information.
Account Information: When you create an account, we collect your email address and display name. If you sign in with Apple or Google, we receive your name and email address from that provider. With Sign in with Apple you can choose to hide your email address, in which case we receive a private relay address.
Usage Data: We collect data about your breathing sessions, including duration, patterns used, session frequency, and any mood ratings, notes, or goals you choose to add. This data is used to provide personalized insights and track your progress.
Device Information: We may collect device type, operating system version, and app version for troubleshooting and analytics.
Analytics Data: We collect information about how you use the App, such as screens viewed and features used, to understand and improve the App.
Advertising Data: If you use the free plan, our advertising partner Google AdMob may collect your device's advertising identifier and information about the ads shown to you. On iOS, the advertising identifier is only used for personalized ads if you allow tracking.
Purchase Information: Subscription purchases are processed by Apple (App Store) or Google (Play Store). We do not store your payment card details. We receive confirmation of your subscription status through RevenueCat.
Your data is stored securely using PocketBase on servers located in Europe. We use encryption in transit (HTTPS/TLS) and follow industry-standard security practices to protect your data.
We use the following third-party services:
Users of the free plan see ads provided by Google AdMob. Premium subscribers do not see ads.
On iOS, the App asks for your permission before your device's advertising identifier is used to show personalized ads. If you decline, you will still see ads, but they will not be personalized. You can change this at any time in your device settings under Privacy & Security, Tracking.
If you are in the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent before showing ads. You can change your choices at any time from Settings → Privacy Choices in the App.
On Android, you can reset or delete your advertising ID in your device settings.
We retain your data for as long as your account is active. You can delete your account at any time from Settings → Delete Account, which immediately and permanently removes your account and all associated data, including your sessions, profile, and goals, from our servers.
If you instead request deletion through our website, we keep the email address you submit for up to 90 days to process your request and keep a record of it.
Our service providers (RevenueCat, PostHog, and Google AdMob) retain the data they process in accordance with their own privacy policies. Apple and Google keep records of your purchases as required for billing.
You have the right to:
The App is not intended for children under 13. We do not knowingly collect personal information from children under 13.
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date.
If you have questions about this Privacy Policy, contact us at:
support@buddylabs.app